Snapchat have now been implemented their newest update and there are some big and exciting changes for brands and influencers. Here is what’s new:

Snapchat Profile

You can now add a profile photo, short bio, and website URL to your Snapchat mini-profile to help Snapchatters learn a bit more about you. Just tap the top left corner of the Camera screen, and tap anywhere under Profile Management to advance. You can find more directions in the attached guide.

Insights

Snapchat has upgraded Insights in a major way to help you understand your audience and how your Stories are performing. You can now access your account’s Insights by visiting your profile (tap your Bitmoji or avatar in the upper left corner of the Camera screen > Profile Management).

Going forward, you’ll see your Stories within Insights, as well as more detailed Snap-by-Snap level data. Your public Stories will be automatically archived but you can delete past Snaps in Insights. You can also see your Subscriber count and more Audience information.

Want to learn more about who is engaging with your content on Snapchat? You can tap the “Engaged Story Audience” section within the new Insights tab to bring up a more detailed breakdown:

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Are you looking for an agency to help with your Snapchat strategy or are you looking to activate Snapchat influencers? If so, send us a message!