Home Centric tasked us to create awareness and drive customers to the grand opening of the first standalone Home Centric store in Cary, NC.
We activated a local influencer who has a popular interior design blog and strong social following to be an ambassador for Home Centric and create excitement in the community for the grand opening.
Grand Opening +
It’s What's on the Interior That Counts
Successful art director and graphic artist-turned-interior designer, Erin Wheeler, documented the process of redecorating areas in her North Carolina residence using items she found at Home Centric. Through photo and video content posted to Facebook, Instagram, and her blog, she was able to generate buzz and inspire shoppers.
Erin introduced her partnership with Home Centric and shared the benefits of joining the virtual line by entering your email; Shoppers could earn up to $25 to spend in-store and were entered to win a $500 shopping spree!
Giving Shoppers a Sneak Preview of Home Centric
Prior to Home Centric opening its doors to the public, Erin took her audience on a private video shopping tour of the store. She posted photo galleries of all of her favorite finds to Instagram and Facebook.
Erin showed off some of her favorite finds while shopping in-store...
…Then followed up with beautiful vignette shots showing how she styled the pieces she purchased.
Posts were amplified on Facebook and Instagram to home decor enthusiasts and were geo-targeted to people living within a 25-mile radius of the Cary location.
Rounding Out the Campaign
Sunny Circle Studio Blog
Erin wrapped the campaign by blogging about the entire experience, showcasing her favorite items from Cary’s newest home decor store.
The grand opening had a long line of shoppers that wrapped around the block, with thousands of local customers visiting Home Centric during the opening weekend.
Finalist Best in Home & Decor