by leveraging local influencers to highlight the benefits of
drinking dairy milk
More than 15 California-based influencers enthusiastically touted the benefits of dairy milk throughout the course of a year and shared how it supports a happy, healthy lifestyle. All organic photo and video content were supported by paid amplification to further the reach within the core demographic & geographic targets.
With 50+ posts across Instagram and Facebook throughout the course of a year, the California Milk Processing Board was able to build authentic connections with influencers and their audiences. This showed in the results as all benchmarks were surpassed handily and the campaign was a major success.