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    Campaign goal was to drive awareness and conversion to play online. Show how fun it is to play the KY Lottery online, the excitement and thrill of winning cash is the perfect activity.
    Our Solution
    Paid Social & Custom Content

    The Kentucky Lottery is a quasi state run lottery providing Scratch offs, draw games, online games with instant cash prizes and more to players in the Kentucky State area. The Lottery’s mission is to fuel imagination and fund education for ALL Kentuckians through several scholarship programs.

    What is KY Lottery's Instant Play?
    Instant Play games are like Scratch offs that you can play online. There are many types of games with different play
    styles. You can demo all the games for free. And you can play on your desktop or mobile device at or on the KY Lottery app.
    St. Patrick's Day Campaign
    Driving awareness and purchase intent among Kentuckians for Kentucky Lottery's new St. Patrick's Day Instant Play games at
    Our Solution
    We leveraged a diverse group of local creators to show how fun and easy it is to try the new Kentucky Lottery Instant Play Games. A St. Patrick's Day giveaway was set up to maximize user participation.
    Our Influencers
    Show Reel - NASPL Awards Finalist
    We created a Show Reel for the NASPL Awards which was shown at the World Lottery Association conference in Vancouver.
    User Comments
    People said how it looks like fun to play scratch-offs on your phone to win money. The creators’ fans loved their cute green tee shirts and Darnell’s green waffle to celebrate St. Patty’s day. Users talked about how they hoped they could get some luck and win the awesome giveaway from the Kentucky Lottery.
    Custom-Designed Snapchat Filters
    Kentucky Lottery
    6.7 Million
    KY A25-45 Targeted Impressions
    812K Total
    Paid Post Engagements
    96% Positive
    User Sentiment