1) Awareness. We enlisted renowned gamers and Twitch streamers from leading FPS games, including PUBG, Call of Duty, Fortnite, Escape from Tarkov, and Rainbow 6: Siege. They posted to their socials about the 'Play by the Rules' event to generate awareness and enthusiasm for the cause.
2) Event. The keystone of the strategy was a Twitch livestream. Partner gamers played their preferred FPS games in accordance with the Rules of War. An ICRC expert hosted the livestream, providing a seamless blend of gaming insights and International Humanitarian Law to guide the gameplay and discussion.
People know they can count on the ICRC to carry out a range of life-saving activities in conflict zones and to work closely with the communities there to understand and meet their needs. The organization’s experience and expertise enables it to respond quickly and effectively, without taking sides.
- King George
The 'Play by the Rules' campaign achieved notable success and accomplished its mission to spread awareness for the Rules of War.