Toho International asked PopShorts to help promote the theatrical release of Godzilla Minus One to the U.S. domestic market. The film is the first new Toho Godzilla film since 2016's Shin Godzilla and commemorates the 70th anniversary of the original Godzilla film, which was released in Japan on November 3, 1954.
Written and directed by award-winning director and visual effects supervisor, Takashi Yamazaki, the movie sees an already devastated postwar Japan facing a new threat in the form of Godzilla.
Written and directed by award-winning director and visual effects supervisor, Takashi Yamazaki, the movie sees an already devastated postwar Japan facing a new threat in the form of Godzilla.
Our Solution
Corridor Crew - VFX Artists React series
After our social listening tools noticed that Corridor Crew recently discussed Shin Godzilla, we tapped them to create a YouTube video to look at Godzilla Minus One as part of their ongoing YouTube series: VFX Artists React to Bad and Great CGi.
The Godzilla Franchise Is Witnessing a Resurgence
Written and directed by Takashi Yamazaki, Godzilla Minus One is the 37th overall film in the Godzilla franchise, which began in 1954 and is celebrating its 70th anniversary. Godzilla Minus One has set its sights on passing the $78 million global haul delivered by its predecessor, Shin Godzilla, in 2016.
Godzilla Minus One Roars to Life with Giant Global Box Office Haul
With an over-achieving opening weekend, rave reviews, and high audience scores, writer-director Takashi Yamazaki’s masterpiece Godzilla Minus One topped $25 million at the domestic box office and over $50 million internationally, so far, which has made it the highest-grossing Japanese live-action film of all time in North America.
Corridor Crew
Corridor Crew's YouTube channel consists of behind-the-scenes content, including the popular series VFX Artists React and VFX Artist Reveals. The channel has over 6 million subscribers and has won several awards for their work, including the "Visual and Special Effects Award" from the Streamy Awards.
Results
Godzilla Minus One is Highest-Grossing Japanese Film in U.S. History.
Godzilla Minus One wasn't the only one breaking records; Corridor Crew's Godzilla Minus One YouTube video was their top-performing content in 2 months, achieving over 1M organic views in just a few days.
31.0M
impressions
1.5M
organic views
8:25
average watch time (minutes)
98.7%
positive sentiment