Colorado-based social media creators shared their personal mental health challenges with fellow teens to let them know that they are not alone. Sometimes, pain can lie just below the surface. When you need someone to talk to, CCS will always be available, 24/7/365. Every conversation with CCS' professional counselors is free and confidential.
The content was published organically to their Instagram and Snapchat feeds, then amplified with paid media to Colorado teens.
The campaign was a huge success across the board, achieving over 13.5MM impressions while surpassing benchmarks across all channels. Most importantly, we were able to grow the number of meaningful text conversations trained counselors had with teens, providing help and support for Colorado Youth who were in need of someone to talk to.