This concept was inspired by the comments in Lionsgate’s trailer on YouTube where women shared nostalgic memories from their childhoods of reading Are You There God? It’s Me, Margaret when they were a kid.
Do they feel awkward standing in line with just tampons and do they feel the need to purchase something else to help it feel less weird just buying tampons?
Social media audiences loved the positive messaging, shared a laugh about their #MargaretMoments, and were excited for the screen adaption of Judy Blume’s novel. Five of the six videos surpassed the paid ER benchmarks as the campaign delivered 179% of our video view goal with highly positive sentiment.
Are You There God? It's Me, Margaret. received critical acclaim and grossed $21 million worldwide.