Chase and Droga5 asked PopShorts to create social video content to support The Morning Bell for Small Business initiative.
Our Solution
Celebrating Small Business
While The New York Stock Exchange bell rings at 9:30 AM ET, many small business owners have already been up and working for hours. Chase wanted to highlight the unique, inspirational stories of small business owners by showing how they "ring the morning bell" for small business each and every day.
PopShorts identified small businesses to kick off the campaign and created video content that was used everywhere from social media to Times Square.
Small Business Owner, Entrepreneur
Lewis Howes
Lewis Howes is a New York Times Bestselling author of the hit book, The School of Greatness. He hosts a Top 100 iTunes-ranked podcast, is a high-performance business coach and keynote speaker. Lewis was recognized by The White House and President Obama as one of the top 100 entrepreneurs in the country under 30.
Small Business Owners
Solé Bicycle Co.
Solé Bicycle Company was founded in 2009 by a group of best friends living and dreaming in Venice Beach, who were fed up with the state of bicycles and knew there was a solution with a more direct-to-consumer approach.
Results
Bell Ringing Results
The influencers successfully engaged their audiences, inspiring small businesses to share their own videos and sign up for Chase for Small Business.
188%
impressions goal
163%
engagements goal
172%
actions goal