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    ABC asked PopShorts to help them build excitement and drive tune-in amongst Bachelor Nation fans and new viewers, via highly engaging social influencers for the premiere of The Bachelor, season 25.
    Our Solution
    Placing 2020 in the rearview mirror!

    After a long and difficult year for everyone, we wanted to say goodbye to 2020 and look forward to 2021 and the return of America's favorite dating show, The Bachelor!

    Influencer
    Andrew East
    Andrew is a former NFL football player who now vlogs with his wife, Olympic gold medal-winning gymnast, Shawn Johnson East. Andrew is a fun, upbeat, and charming young dad with strong appeal throughout the target demo. The Easts, who have been featured by outlets like People and Today, are fans of The Bachelor franchise.
    Influencer
    Katelyn Brown
    Katelyn is a new mom who lives in Nashville with her husband, country music superstar, Kane Brown. She enjoys watching The Bachelor and was excited to bring awareness for the new season to her large, loyal, and tremendously engaged followers.
    Influencer
    Juliette Bramty
    Juliette is a mother of three and the matriarch of The BramFam, one of social media’s top Hispanic families. She’s a funny, honest, and doting mom who creates relatable content. Juliette recently won a Shorty Award in the “Parenting, Family, and Kids” category.
    Custom AR Filters!
    PopShorts built a custom The Bachelor Instagram augmented reality filter to invite viewers to tune in to the premiere on ABC. The interactive AR filter was featured in the Influencers' content on the day of air and it was made available for their fans to use and share with their friends via Instagram Stories. This provided timely engagement to maximize tune-in.
    Results
    Heart-throbbing Results

    The campaign was a success, earning 111% of our impressions goal as The Bachelor premiere went on to win the #1 primetime ratings spot in the 18-49 demographic.

    9.2MM+
    total impressions
    2.4MM+
    video views
    86%
    positive sentiment