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    Disney Zombies
    Disney asked PopShorts to help generate excitement while promoting the premiere of the Disney Channel original film "Zombies" to their G9-13+ target demographic.
    Our Solution
    Dead-icated Creators

    We partnered Disney with four talented content creators to build excitement by showing their audience how they were preparing for the "Zombies" premiere in their own way, while encouraging their audiences to take part in the "Zombies" Spirit Challenge.

    TEAM ZOM or TEAM POM?
    Influencers were asked to choose which team from the movie they identify with: Team Zom (Zombies) or Team Pom (Cheerleaders). Next, they created highly-engaging videos showcasing how they would support their chosen team for the "Zombies" premiere.
    #ZZZlumberParty
    Influencer Chloe Lukasiak created video content inspiring her audience to have a #ZZZlumberParty for the premiere of the new movie, featuring a mini dance party and colorful treats.
    #ZOMBIES Make-up and Dance Routine
    Influencer Jayden Bartels brought her artistry to the challenge, appealing to her audience with a full #Zombies make-up tutorial and dance routine to the "Zombies" theme song.
    Slime Time!
    Influencer Just Jordan decided to prepare for Zombies by showing her audience how to make Team Pom and Team Zom slime. Her "How-To" video caught and held the attention of viewers around the world, earning nearly 3 million unique video views on YouTube.
    Influencer Annie LeBlanc and her sister Haley LeBlanc also decided to prepare for "Zombies" by showing their audience how to make Team Pom and Team Zom slime. The duo also shared cheers for each of their teams, bringing something new to the mix!
    Results
    A Winning Partnership

    Our creative content strategy combined led to high viewership and engagement of the "Zombies" target demographic, surpassing Disney's social benchmarks by 177%!

    5.5 Million
    YouTube views
    2.1 Million
    Instagram story views
    65,698 Engagements
    YouTube
    82% Positive
    sentiment